EAN: 9781461447016

SPRINGERBRIEFS IN ELECTRICAL AND COMPUTER ENGIN...

Whether users are likely to accept the recommendations provided by a recommender system is of
utmost importance to system designers and the marketers who implement them. By conceptualizing
the advice seeking and giving relationship as a fundamentally social process  important avenues
for understanding the persuasiveness of recommender systems open up. Specifically  research
regarding influential factors in advice seeking relationships  which is abundant in the context
of human-human relationships  can provide an important framework for identifying potential
influence factors in recommender system context. This book reviews the existing literature on
the factors in advice seeking relationships in the context of human-human  human-computer  and
human-recommender system interactions. It concludes that many social cues that have been
identified as influential in other contexts have yet to be implemented and tested with respect
to recommender systems. Implications for recommender system research and design are discussed.

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