EAN: 9781473613805

MATTHEW SYED - GEBRAUCHT BLACK BOX THINKING THE...

What links the Mercedes Formula One team with Google? What links Dave Braisford's Team Sky and
the aviation industry? What is the connection between the inventor James Dyson and the
footballer David Beckham? They are all Black Box Thinkers. Whether developing a new product 
honing a core skill or just trying to get a critical decision right  Black Box Thinkers aren't
afraid to face up to mistakes. In fact  they see failure as the very best way to learn. Rather
than denying their mistakes  blaming others or attempting to spin their way out of trouble 
these institutions and individuals interrogate errors as part of their future strategy for
success. How many of us  hand on heart  can say that we have such a healthy relationship with
failure? Learning from failure has the status of a cliché  but this book reveals the
astonishing story behind the most powerful method of learning known to mankind  and reveals the
arsenal of techniques wielded by some of the world's most innovative organizations. Their
lessons can be applied across every field - from sport to education  from business to health.
Using gripping case studies  exclusive interviews and really practical takeaways  Matthew Syed
- the award-winning journalist and best-selling author of Bounce - explains how to turn failure
into success  and shows us how we can all become better Black Box Thinkers.

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