EAN: 9781484287439

MARKETING FOR SMALL B2B BUSINESSES - ANDREW SCH...

Small business marketers don't need to understand technical minutia of websites or the
high-level social media strategies of national consumer brands. They need to understand how to
build successful marketing machines that they can sustain with the resources they have
available. This book will help small-business B2B marketers build a strong digital presence
that will drive growth. Most B2B buyers are about two-thirds of the way through their purchase
process before they are willing to engage with a salesperson. Therefore  having a strong
digital presence is the difference between making your prospect's short list and your prospect
not even knowing you exist. Most critically  a strong digital presence relies on content
written from your audience's perspective. This book provides insight and information about the
questions that are critical to their business and that you can help them solve. It is the key
to capturing their attention  gaining their trust  and winning their business. Marketing can't
work its magic alone. It needs the support of strong branding and must provide support to
well-executed sales processes. Marketing for Small B2B Businesses will dive into the
relationship between each of these areas. What You'll Learn Build a website that serves as the
hub of your marketing Establish a content promotion plan that puts your content in front of the
right audience Develop strategies and tactical plans for finding the channels best suited to
your message such as social media and email marketing Create effective content in a timely
manner with the resources you have available Track what is working and what needs improvement
via an analytics platform to consistently produce strong marketing returns Who This Book Is
ForThe primaryaudience is B2B small business owners and B2B small business marketing leaders.

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