User experience (UX) strategy lies at the intersection of UX design and business strategy but
until now there hasn't been an easy-to-apply framework for executing it. This hands-on guide
introduces lightweight product strategy tools and techniques to help you and your team devise
innovative digital solutions that people want. Author Jaime Levy shows UX UI designers product
managers entrepreneurs and aspiring strategists simple to advanced methods that can be
applied right away. You'll gain valuable perspective through business cases and historical
context. This second edition includes new real-world examples updated techniques and a
chapter on conducting qualitative online user research. Define value propositions and validate
target users through provisional personas and customer discovery techniques Explore marketplace
opportunities by conducting competitive research and analysis Design experiments using rapid
prototypes that are focused on the business model Conduct online user research to gain valuable
insights quickly on any budget Test business ideas and validate marketing channels by running
online advertising and landing page campaigns
