International Series on Consumer Science Consumer Economic Wellbeing - Jing Jian Xiao Kartoniert (TB)

This timely text overviews theories concepts and contexts relating to the emerging field of behavioral economics. Research theories and data gathered across psychology sociology marketing finance and other relevant disciplines are synthesized to identify and elaborate on the defining aspects of consumer economic wellbeing. Against a background of consumer rights and responsibilities the book discusses consumer phenomena of earning spending saving and borrowing and their contributions to improving (and in some cases to worsening) economic wellness. In addition the author presents eff ective ways consumers can be encouraged to navigate key economic environments such as the media advertising and the internet and to change negative financial behaviors. Among the featured topics: Historical perspective on consumer economic wellbeing. Consumer financial capability and economic wellbeing. The role of government in promoting consumer economic wellbeing. Corporate social responsibility. Theories of online shopping and e-banking. Desirable and undesirable consumption behavior. Consumer Economic Wellbeing clarifies issues and provides insights for researchers in the fields of consumer psychology and economics psychologists and mental health professionals and policy analysts. It is also useful as a text for college courses in related subjects.