EAN: 9781493967445

INTERNATIONAL SERIES ON CONSUMER SCIENCE CONS...

This timely text overviews theories  concepts  and contexts relating to the emerging field of
behavioral economics. Research theories and data gathered across psychology  sociology 
marketing  finance  and other relevant disciplines are synthesized to identify and elaborate on
the defining aspects of consumer economic wellbeing. Against a background of consumer rights
and responsibilities  the book discusses consumer phenomena of earning  spending  saving  and
borrowing and their contributions to improving (and in some cases to worsening) economic
wellness. In addition  the author presents effective ways consumers can be encouraged to
navigate key economic environments such as the media  advertising  and the internet  and to
change negative financial behaviors. Among the featured topics: Historical perspective on
consumer economic wellbeing. Consumer financial capability and economic wellbeing. The role of
government in promoting consumer economic wellbeing. Corporate social responsibility. Theories
of online shopping and e-banking. Desirable and undesirable consumption behavior. Consumer
Economic Wellbeing clarifies issues and provides insights for researchers in the fields of
consumer psychology and economics  psychologists and mental health professionals  and policy
analysts. It is also useful as a text for college courses in related subjects.

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