EAN: 9781501179488

THE POWER OF MOMENTS - CHIP HEATH DAN HEATH KAR...

The New York Times bestselling authors of Switch and Made to Stick explore why certain brief
experiences can jolt us and elevate us and change us-and how we can learn to create such
extraordinary moments in our life and work. While human lives are endlessly variable  our most
memorable positive moments are dominated by four elements: elevation  insight  pride  and
connection. If we embrace these elements  we can conjure more moments that matter. What if a
teacher could design a lesson that he knew his students would remember twenty years later? What
if a manager knew how to create an experience that would delight customers? What if you had a
better sense of how to create memories that matter for your children? This book delves into
some fascinating mysteries of experience: Why we tend to remember the best or worst moment of
an experience  as well as the last moment  and forget the rest. Why we feel most comfortable
when things are certain  but we feel most alive when they're not. And why our most cherished
memories are clustered into a brief period during our youth. Readers discover how brief
experiences can change lives  such as the experiment in which two strangers meet in a room  and
forty-five minutes later  they leave as best friends. (What happens in that time?) Or the tale
of the world's youngest female billionaire  who credits her resilience to something her father
asked the family at the dinner table. (What was that simple question?) Many of the defining
moments in our lives are the result of accident or luck-but why would we leave our most
meaningful  memorable moments to chance when we can create them? The Power of Moments shows us
how to be the author of richer experiences.

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