EAN: 9781501515668

NAVIGATING YOUR WAY TO STARTUP SUCCESS - HARLAN...

Startups  like sailing vessels  do not travel in straight lines. The wind and the waves of the
real world move the ship  and your startup  in unpredictable ways. This book is designed to
give you an analytical set of tools to help you navigate your startup or corporate innovation
through the murky waters of real life. Every business has failures. No business succeeds
without some change of plan. Navigating Your Way to Startup Success will show you how to create
a startup designed to test its assumptions so those that are not worthy fail-often and fast.
This book builds on modern startup management techniques like Agile and Lean to bring an
analytical and quantitative framework to the most common startup failures. Navigating through
those failures means finding your way to startup success. Harlan T Beverly  PhD holds a BS in
Electrical and Computer Engineering  an MBA from UT Austin  and a PhD in Business from Oklahoma
State University. Harlan teaches entrepreneurship at the University of Texas at Austin. He is
also Assistant Director of the Jon Brumley Texas Venture Labs at UT Austin  the world's first
university business accelerator. Harlan has successfully launched five hardware and 15 software
products including the Killer NIC  2007 Network Product of the Year (CPU Magazine). He has
raised over $30 million in venture financing in the challenging intersection of entertainment
and technology.

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