EAN: 9781501522048

NORMS AND THE STUDY OF LANGUAGE IN SOCIAL LIFE ...

Sociolinguistics and the social sciences more generally tend to take an interest in norms as
central to social life. The importance of norms is easily discernible in the sociolinguistic
canon  for instance in Labov's definition of the speech community as 'participation in a set of
shared norms' and Hymes' concepts of 'norms of interaction' and 'norms of interpretation'. Yet
while the notion of norms may play a central role in sociolinguistic theory  there is little
explicit theoretical work around the notion of norms itself within the discipline. Instead 
norms tend to be treated as conceptual primes - convenient building blocks  ready-made for
sociolinguistic theorizing - rather than theoretical constructs in need of reflexive attention.
The aim of this book is to assess and advance current understandings of norms as a theoretical
construct and empirical object of research in the study of language in social life. The
contributors approach the topic from a range of complementary disciplinary perspectives 
including sociolinguistics  linguistic anthropology  EM CA  socio-cognitive linguistics and
pragmatics  to provide a multifaceted view of norms as a central concept in the study of
language in social life.

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