The New York Times and No. 1 Wall Street Journal bestseller Blue Ocean Shift is the
essential follow-up to the classic Blue Ocean Strategy the 3.6 million copy global bestseller
by world-renowned professors W. Chan Kim and Renee Mauborgne. Drawing on more than a decade
of new work Kim and Mauborgne show you how to move beyond competing how to inspire people's
confidence and seize new growth guiding you step by step through how to take your organization
from a red ocean crowded with competition to a blue ocean of uncontested market space. By
combining the insights of human psychology with practical market-creating tools and real-world
guidance Kim and Mauborgne deliver the definitive guide to shift yourself your team or your
organization to new heights of confidence market creation and growth. They show why
non-disruptive creation is as important as disruption in seizing new growth. Blue Ocean Shift
is packed with all-new research and examples of how leaders in diverse industries and
organizations made the shift and created new markets by applying the processes and tools
outlined in the book. Whether you are a cash-strapped start-up or a large established company
a non-profit or national government you will learn how to move from red to blue oceans in a
way that builds people's confidence so that they own and drive the process. With battle-tested
lessons learned from successes and failures in the field Blue Ocean Shift is critical reading
for leaders managers and entrepreneurs alike. You'll learn what works what doesn't and how
to avoid the pitfalls along the way. This book will empower you to succeed as you embark on
your own blue ocean journey. Blue Ocean Shift is indispensable for anyone committed to building
a compelling future.
