EAN: 9781633697621

COMPETING IN THE AGE OF AI - MARCO IANSITI KARI...

In industry after industry  data  analytics  and AI-driven processes are transforming the
nature of work. While we often still treat AI as the domain of a specific skill  business
function  or sector  we have entered a new era in which AI is challenging the very concept of
the firm. AI-centric organizations exhibit a new operating architecture  redefining how they
create  capture  share  and deliver value. Marco Iansiti and Karim R. Lakhani show how
reinventing the firm around data  analytics  and AI removes traditional constraints on scale 
scope  and learning that have constrained business growth for hundreds of years. From Airbnb to
Ant Financial  Microsoft to Amazon  research shows how AI-driven processes are vastly more
scalable than traditional processes  drive massive scope increase  enabling companies to
straddle industry boundaries  and enable powerful opportunities for learning--to drive ever
more accurate  complex  and sophisticated predictions. When traditional operating constraints
are removed  strategy becomes a whole new game  one whose rules and likely outcomes this book
will make clear. Iansiti and Lakhani: Present a framework for rethinking business and operating
models Explain how collisions between AI-driven digital and traditional analog firms are
reshaping competition and altering the structure of our economy Show how these collisions force
traditional companies to change their operating models to drive scale  scope  and learning
Explain the risks involved in operating model transformation and how to overcome them Describe
the new challenges and responsibilities for the leaders of these firms Packed with
examples--including the most powerful and innovative global  AI-driven competitors--and based
on research in hundreds of firms across many sectors  this is the essential guide for
rethinking how your firm competes and operates in the era of AI--

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