"In industry after industry data analytics and AI-driven processes are transforming the
nature of work. While we often still treat AI as the domain of a specific skill business
function or sector we have entered a new era in which AI is challenging the very concept of
the firm. AI-centric organizations exhibit a new operating architecture redefining how they
create capture share and deliver value. Marco Iansiti and Karim R. Lakhani show how
reinventing the firm around data analytics and AI removes traditional constraints on scale
scope and learning that have constrained business growth for hundreds of years. From Airbnb to
Ant Financial Microsoft to Amazon research shows how AI-driven processes are vastly more
scalable than traditional processes drive massive scope increase enabling companies to
straddle industry boundaries and enable powerful opportunities for learning--to drive ever
more accurate complex and sophisticated predictions. When traditional operating constraints
are removed strategy becomes a whole new game one whose rules and likely outcomes this book
will make clear. Iansiti and Lakhani: Present a framework for rethinking business and operating
models Explain how "collisions" between AI-driven digital and traditional analog firms are
reshaping competition and altering the structure of our economy Show how these collisions force
traditional companies to change their operating models to drive scale scope and learning
Explain the risks involved in operating model transformation and how to overcome them Describe
the new challenges and responsibilities for the leaders of these firms Packed with
examples--including the most powerful and innovative global AI-driven competitors--and based
on research in hundreds of firms across many sectors this is the essential guide for
rethinking how your firm competes and operates in the era of AI"--
