EAN: 9781647823498

FUTURE READY - STEPHANIE L WOERNER PETER WEILL ...

To be a top performer in the digital economy-to become truly future ready-you need a playbook.
Now you have one. It seems like almost every company you can think of-including your own-has
embarked on a digital transformation journey. The problem is  many companies start down the
road without a good sense of where they are going or a clear idea of how they will create and
capture digital value. Not surprisingly  this leads to problems: failure to realize the value
from digital in their bottom lines  wasted resources and effort  added complexity and
dysfunction. This compact  no-nonsense book provides a solution. In their years of working with
senior executives around the world  MIT research scientists Stephanie Woerner  Peter Weill  and
Ina Sebastian noticed that these leaders knew they had to transform their businesses  but
lacked a coherent framework and a common language-a playbook-to guide and motivate their
employees and keep everyone focused on a common goal. Future Ready is that playbook. Based on
years of rigorous research with data from more than a thousand companies-BBVA  CEMEX  DBS 
Fidelity  Maersk  and many others-the book provides a powerful  field-tested four pathways
framework that offers insights into the important dimensions at which a firm must excel in
order to be competitive  as well as the organizational disruptions that every firm must manage
as part of the transformation journey. The book includes instructive examples  sharp analyses 
assessments to help companies benchmark themselves against top performers  and many
illuminating visuals to help crystallize the data and ideas. Woerner  Weill  and Sebastian show
that the goal isn't digital transformation but rather a profound business transformation.
Future Ready is your essential guide for becoming a top performer in the digital economy.

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