EAN: 9781647829834

CHAMORRO-PREMUZIC TOMAS DON BE YOURSELF

""Just be yourself" might be the worst advice you've ever received. For years  we've been told
that authenticity is the key to success-that we should be true to ourselves  tune out others'
opinions  and lead with unwavering genuineness. This feel-good message has spawned countless
self-help books  leadership seminars  and viral social media posts. There's just one problem:
science says it's wrong. Drawing on decades of research  renowned psychologist Tomas
Chamorro-Premuzic reveals an uncomfortable truth: our obsession with authenticity is
backfiring. From Silicon Valley's authenticity worship to failed diversity programs  he exposes
how our fixation on "true selves" undermines both individual and organizational success  not to
mention empathy and prosocial behavior. The most successful people aren't those who rigidly
"stay true to themselves"-they're the ones who adapt and evolve  largely by paying a great deal
of attention to how others see them and adjusting their behavior to the requirements of each
situation. The evidence is clear: when we focus less on expressing our authentic selves and
more on understanding others  we don't just advance our careers-we become better humans: Our
moral compass strengthens. Our emotional intelligence deepens  Our leadership abilities soar 
Our relationships flourish  Our personal growth accelerates. Blending cutting-edge psychology
with razor-sharp cultural critique  Don't Be Yourself doesn't just challenge conventional
wisdom-it offers a playbook for long-lasting career success"-- Provided by publisher.

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