A lively practical first-of-its-kind guide to understanding cold clinical data and
harnessing it to tell a persuasive story.__________ How many hours' worth of songs are on your
Spotify Wrapped this year?How much is your commute time really worth?How do you work out how
likely you are to get Covid based on the official statistics?How do your viewing hours track
against the most popular shows on Netflix? Whether you're interested in global problems like
climate change running a business or just grasping how few people have washed their hands
between visiting the bathroom and touching you this book will help math-lovers and math-haters
alike translate the numbers that illuminate our world. Until very recently most languages had
no words for numbers greater than five - anything from six to infinity was known as 'lots'.
While the numbers in our world have become increasingly complex our brains are stuck in the
past. Yet the ability to communicate and understand numbers has never mattered more. How can we
more effectively translate numbers and stats - so fundamental to the next big idea - to make
data come to life? Drawing on years of research into making ideas stick Chip Heath and Karla
Starr outline six critical principles that will give anyone the tools to communicate numbers
with more transparency and meaning. Using concepts such as simplicity concreteness and
familiarity they show us how to transform hard numbers into their most engaging form allowing
us to bring more data more naturally into decisions in our schools our workplaces and our
society.
