The most detailed history of this iconic brand told through 120 watches from James Dowling aka
' Mr Rolex' . In celebration of 120 years this book offers a unique decade-by-decade
journey through the legacy of Rolex featuring 12 chapters that tell the story of the brand and
the exceptional watches that cemented its fame and prestige. Explore 120 meticulously
photographed Rolex timepieces showcasing the diversity of models styles and finishes - from
the legendary Submariner series and Daytona to the elusive Rolex Unicorn and the iconic '
Paul Newman' Daytona. Accompanying these extraordinary watches is the most extensive
collection of Rolex ephemera ever assembled tracing the company' s history and influence
with unparalleled detail. James Dowling (' Mr Rolex' ) the lead dealer of Rolexes in
Europe uncovers hundreds of images from never-before-seen archives and specially commissioned
photoshoots from around the globe sharing personal encounters and stories from his quest to
discover these remarkable pieces.
