EAN: 9781843347699

MANAGING YOUR BRAND - JULIE STILL KARTONIERT (TB)

Managing Your Brand: Career Management and Personal PR for Librarians sets out guidelines for
developing career pathways  including options for career change and the exploration of
community service  as an avenue that can provide new opportunities. The text allows librarians
at all levels to maximize their talents  providing them with career planning strategies that
will facilitate professional development and personal satisfaction. Early chapters provide
advice and strategies to readers  with later chapters addressing working relationships 
librarianship  scholarship  and other forms of service. Addresses career concerns  but also
takes family life into account Explains branding as a way of focusing a career around a few key
ideas  while also allowing for growth and shifts in interests Folds in sources from the
business and general academic world along with librarianship Sets out simple habits people can
cultivate that are helpful in tenure and career development

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