__________________ *From the author of the multi-million-copy bestseller Good to Great* `No
matter what your walk of life no matter how big or small your enterprise no matter whether
it¿s for-profit or nonprofit no matter whether yoüre CEO or a unit leader the question stands
How does your flywheel turn?¿ ¿ JIM COLLINS __________________ The key to business success is
not a single innovation or one plan. It is the act of turning the flywheel slowly gaining
momentum and eventually reaching a breakthrough. Building upon the flywheel concept introduced
in his groundbreaking classic Good to Great Jim Collins teaches readers how to create their
own flywheel how to accelerate the flywheel¿s momentum and how to stay on the flywheel in
shifting markets and during times of turbulence. Combining research from his Good to Great labs
and case studies from organisations like Amazon Vanguard and the Cleveland Clinic which have
turned their flywheels with outstanding results Collins demonstrates that successful
organisations can disrupt the world around them ¿ and reach unprecedented success ¿ by
employing the flywheel concept.
