EAN: 9781872005614

FOOTBALL - ELEANOR WATSON JAMES BIRD GEBUNDEN

It is estimated that more than half the world population - some 3.5 billion people - watched
part of the FIFA World Cup in 2018. Football is unquestionably the world's most popular sport 
with a dedicated fan base and truly international reach. It is also a significant industry 
with European football alone being estimated to hold a value of £22 billion in 2016. How did
football evolve to be such a significant part of our cultural landscape  and what role has
design played in shaping the sport? This catalogue - the first of its kind - will explore the
design story behind football  unpicking how design has been used to push the game to its
technical and emotional limits. From the master-planning of the world's most significant
football stadiums to the innovative materials used in today's boots  the graphic design of team
badges and the grassroots initiatives pushing back against the sport's commercialization  this
book will provide a rare insight into the people and processes that have made football what it
is today. The book will be divided into five chapters  taking readers on a journey from the
large-scale impact of the world's great stadia through to digital technologies shaping the
sport today. Each chapter will feature both formal and informal design projects  showcasing the
incredible relationship between football and its fans.

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