EAN: 9781911687993

THE FIFTH PHASE - MARK POWELL KARTONIERT (TB)

The connected world offers the potential for radical new business insights gleaned from
previously unimaginable volumes of data. But business has got bogged down in the process of
collecting and storing that data  money has been wasted on data lakes in which many IT
departments have drowned without being able to deliver useful insights to business leaders. Big
data has new and exciting answers to offer  but business leaders must first decide what
questions it would like to see answered. Data may be the new oil  but to date we have only
built oil depots. This book analyses the new  Fourth Wave of business transformation  which
will build the refineries that turn data into useful products. Business has started from 'data
up' and needs to start again from 'value down'  going back to the drivers of real business
value and deciding what insights would help realize that value. Only then can we begin to
interrogate data with purpose.

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