'Highly readable' Financial Times From the boardrooms to the court rooms this is the
gripping story of how Apple became the world's most valuable company and of the lawmakers and
entrepreneurs determined to knock it off its pedestal. Since the invention of the iPhone and
App Store Apple has built a near unassailable market power controlling not only commerce but
also culture and - increasingly - the flow of ideas. In response a loose rebel alliance of
tech entrepreneurs has formed to lay siege to Apple bringing together Epic Games' Tim Sweeney
Spotify's Daniel Ek X's Elon Musk and WeChat's Pony Ma. In the trenches of popular opinion and
now in the courtrooms of Europe and the United States this rebellion aims to tear down Apple's
walls and dismantle its alleged monopoly. iWar weaves together the story of Apple's rise and
reign with the political and international forces arrayed against it in the fight over control
of the global digital economy. The stakes couldn't be higher.
