The wildly enthralling and entertaining story of Apple's monopolistic impulses and the global
business and political forces arrayed against its $3 trillion empire. iWar is a saga of
corporate intrigue control and competition featuring some of the world's most brilliant and
powerful minds. It is the story of Apple the tech corporation which has built near
unassailable market power through its iPhone and app ecosystem and controls not only commerce
but also culture and—increasingly—the flow of ideas. And it is the story of a powerful cadre
of tech moguls determined to take it down. Over time a loose and disparate group of
billionaires each driven by their own reasons has formed to challenge Apple’s supremacy
including Daniel Ek (Spotify) Tim Sweeney (Epic Games Fortnite) Mark Zuckerberg (Facebook
Meta) and Elon Musk (Twitter X). With in-depth reporting Wall Street Journal business
columnist Tim Higgins chronicles these tech moguls and their quest to weaken a powerful rival
aiming at destroying the Walled Garden around Apple’s iPhone Empire while telling a larger
story of the global digital and information economy.
