EAN: 9781946885135

HOW TO GET A MEETING WITH ANYONE THE UNTAPPED S...

The hard part just got easy. You know how to sell—that's your job  after all—but getting CEOs
and VIPs to call you back is the tricky part. You're in luck: That impossible-to-reach person
isn't so impossible to reach after all. Hall-of-Fame-nominated marketer and Wall Street Journal
cartoonist Stu Heinecke discovered that he could get past traditional gatekeepers to reach
those elusive executives by thinking outside the box and using personalized approaches he calls
Contact Campaigns. Including presidents  a prime minister  celebrities  countless CEOs  and
even the Danish model who became his wife  Heinecke found that getting meetings with previously
unreachable people was easier than ever. Now he shares his tactics and tips in this essential
guide for anyone who needs to make contact. In How to Get a Meeting with Anyone  Heinecke
explains how you can use your own creative Contact Campaigns to get those critical
conversations. He divulges methods he's developed after years of experience and from studying
the secrets of others who've had similar breakthrough results—results that other marketers
considered impossible  with response rates as high as 100 percent. Through real-life success
stories  Heinecke lays out 20 categories of Contact Campaigns that anyone can research and
execute. Tactics range from running a contact letter as a full-page ad in The Wall Street
Journal to unorthodox uses of the phone  social media  email  and snail mail to using
personalized cartoons to make connections. He also packs in plenty of tips on how to determine
your targets  develop pitches  and gain allies in your contact's circle of influence. How to
Get a Meeting with Anyone provides you with a new toolkit you can put to work right away so you
can make the connections that are essential to your success.

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