EAN: 9781394234578

THE ULTIMATE GUIDE TO STORYTELLING IN BUSINESS ...

A one-stop shop for everything that you need to know about storytelling in business How often
have you had to deliver a pitch  convey a message or empower an audience with just one chance
to get it right? A job interview  sales presentation  or an important announcement to your
team? Have you ever had a powerful idea that was never adopted because your peers didn't
recognize its value? This book will teach you how to create compelling presentations  write
persuasive reports  and get your point across in meetings with stories that capture the
attention of your audiences. It explains how to convey complex ideas with simplicity  win the
acceptance of others and demonstrate your contributions as a thought leader. LEARN HOW TO:
Apply a proven  seven-step approach to deliver stories in a structured  reliable and repeatable
way Create a one-page story blueprint to road-test your story Use emotional triggers to
influence the reactions of your audience Leverage a rich library of industry examples  from
multimillion-dollar sales opportunities to the launch of groundbreaking technical ideas Apply a
23-point checklist to ensure that you're ready for your next storytelling endeavor Perfect for
managers  directors  executives  as well as early career professionals  The Ultimate Guide to
Storytelling in Business is an essential resource for those who aim to generate impact and get
their ideas recognized.

Aktuelle Preise zur EAN 9781394234578

Produktinformationen zur 9781394234578