EAN: 9783030003913

INTER-ORGANIZATIONAL CULTURE - FABIANO LARENTIS...

In order to be developed  inter-organizational relationships  as well as organizational
cultures  rely on communication  learning  trust  commitment  and shared meanings and symbols.
This book discusses the emergence and development of an inter-organizational culture  in which
meanings  beliefs  and values of people from different companies interact. It proposes that
inter-organizational culture can be seen as a culture of intersection  because of the
association of cultural perspectives between suppliers and intermediaries. The more the parties
are motivated to maintain the relationship  the more willing they are to invest in that
relationship  which minimizes the risk of dissolution  promotes interaction  and contributes to
cultural changes. The authors consider organizational culture through a three-perspective
framework involving integration  differentiation  and fragmentation  at the intersection of
which inter-organizational culture develops. This book will provide scholars with a better
understanding of the connection between relationship marketing and organizational behavior 
through the emergence of a specific culture.

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