EAN: 9783030169800

TOURIST DESTINATION MANAGEMENT GEBUNDEN

This book provides a wide-ranging overview of the current state of tourist destination
management and presents important recent research in the field. Contemporary theoretical and
methodological approaches to management and marketing are discussed  and innovative practices
with respect to both urban and rural destinations are described with the aid of many
interesting case studies from across Europe and beyond. In addition  the volume addresses key
issues such as governance  cooperation  the use of social media  and sustainability. A variety
of influences on tourism development are examined  and efficient strategies for making
destinations distinct are explored. The book will be a welcome addition and update to the
existing literature and will be of interest to academics and practitioners alike.

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