EAN: 9783030206864

ARCHITECTS OF CHANGE - JEREMY GHEZ KARTONIERT (TB)

What is the difference between a fire fighter and an architect? One deals with crises as they
arise while the other is capable of building something that can withstand all weathers. Using
this analogy  Architects of Change provides you with the tools to grasp  leverage and harness
the dynamics that shape tomorrow's markets. It encourages you to nurture an entrepreneurial
mind-set to transform the way a business - or even an entire industry - operates. Tackling
crucial topics related to geopolitics  creative destruction  fake news  resilience and
creativity  this book gives you the tools to analyse your environment and future trends in
order to reinvent the way you do business. It teaches you how to: · Identify actors of change ·
Conduct simulations about the future · Assess threats of political instability · Build a
strategy for a profitable and sustainable firm amid ongoing uncertainty · Become an architect
of change yourself. Containing original interviews with industry insiders  including a
world-famous expert on brands and luxury  the former CEO of a major think tank  a thought
leader from CISCO  the former chairman of the US National Intelligence Council  and a former
chief political scientist of a large Asian bank  this book helps you to understand the type of
imagination and creativity this business environment requires not only to survive  but thrive.

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