EAN: 9783030364281

THE BUSINESS CASE FOR LOVE - MARC COX KARTONIER...

Love it? Hate it? Or  just don't care? How we feel about something dramatically affects how we
interact with it. When we feel  we care. When we care  things happen. Companies that are
thriving  not just surviving  are much more than a set of ruthlessly efficient and mechanistic
processes - they are a social system operated by people for people. The quality of
relationships  both inside and outside the organization is a far more important driver of
sustainable success or failure than the quality of its control systems. The head is important 
but it is the heart that matters most. If you want your customers to be brand ambassadors and
your employees to brag about you to their friends  you need them to not just think you're great
- you need them to feel you're great. You need them to love you - and for that  you need them
to feel that you love them. For over a decade Marc Cox has been helping companies whose toxic
cultures  miserable employees  and angry customers have all but destroyed them to rebuild their
company spirit  discover the business case for love and build an organization that is wonderful
to work for  brilliant to do business with and has the mindset of creating memorable employee
and customer experiences.Underpinned by fresh insights and perspectives  robustly tested and
refined by the real world experience of working with a wide range of companies and over 2 000
senior executives drawn from all parts of the world  and filled with fascinating and
illustrative love stories the book will help you to make the business case for love. It will
help you to find a more rewarding and invigorating way of working - both emotionally and
financially. In short  it shows what happens when the love is put back into business.

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