This book offers a comprehensive business history of one of the largest global brewing
companies. By combining industrial history with insights from corporate management and strategy
it reveals the success story of a family-owned company that has achieved a market-leading
position worldwide. The author provides deep insights into the founding of the modern Danish
brewery by J.C. Jacobsen Carlsberg in 1847 the company's subsequent rapid success the
relationship between brewing and science and the importance of the Danish scientist H.C.
Ørsted in establishing this relationship. Readers will also learn about the founder's son Carl
Jacobsen and the tensions between him and his father the establishment of the Carlsberg
Foundation in 1876 and the transfer of J.C. Jacobsen's breweries to the foundation in 1888
which makes it likely the oldest managing foundation in Europe. Further chapters cover business
agreements concerning the Danish beer market in the 20th century therelations with Tuborg Ltd.
the period of occupation in 1940-45 and how Carlsberg finally merged with - but in reality
took over -Tuborg in 1970 and missed out on international business opportunities in the 1980s
and 1990s. It also examines why Carlsberg has pursued an aggressive expansion strategy since
2000 e.g. by taking over its competitor Scottish and Newcastle together with Heineken in 2008
and has now become the third largest brewery in the world. This book is a must-read for anyone
interested in the history of brewing and the success factors of one of the leading global
breweries.
