EAN: 9783030814052

POLITICAL COMMUNICATION IN BRITAIN KARTONIERT (TB)

Political Communication in Britain offers unique insights from various members of the party 
media  and polling organizations that contested  reported  and analysed the 2019 British
General Election  as well as leading academic experts who have researched the campaign.
Following an essay by Sir John Curtice exploring how the critical issue of Brexit influenced
the election  the opening part of this volume features insiders discussing their respective
parties' operations  including their successes and disappointments. This section also includes
expert examinations of Boris Johnson's 'oven ready deal' as well as the digital advertising and
controversial public relations efforts that helped promote it. The middle part of the book
considers the media  with chapters from the BBC  Sky News  and regulator Ofcom  along with
analyses of the pro-Conservative press  digital-only plat[1]forms  and the more left-leaning
alternative news sites. The closing section of the volume turnsto public attitudes  with
experts  including leading pollsters  exploring how these contributed to the Conservatives'
victory. Dedicated chapters also place opinion research in broader context through examining
the historical role of the exit poll  and the changing reception and reporting of polls both
online and in print. Political Communication in Britain provides readers with an indispensable
guide to the 2019 General Election from several of those most intimately involved in the
campaign.

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