EAN: 9783030924607

BUSINESS GUIDES ON THE GO CREATING A CUSTOMER...

This book explains how startups and brands in general can achieve a high level of customer
experience (CX) in today's dynamic and competitive times. A well-structured and easy to apply
customer experience framework defines customer experience as the start and end point of all
business activities. The framework steps and tools (such as NPS  Empathy Map  Customer Journey
Golden Circle  Design Thinking  A B-Testing) are designed to have a maximum impact on
successful company building and the customer experience  which is key to generate first and
repeat buyers that become fans of the company. The tools originate from different disciplines 
such as management  design  digitisation or psychology - as only an interdisciplinary approach
enables superior insights for initiating the right customer activities in today's highly
competitive times. With this book  it is possible to look at customer experience systematically
and derive your own strategy towards success. The following are the main contributions of this
book: · Provides a clear step-by-step guide to create a customer experience-centric company ·
Introduces most impactful tools that managers can use to successfully complete every step of
our framework · Guides managers through the process of creating a start-up  which is less about
magically coming up with innovative business ideas  but rather about applying proven principles
in a new context

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