EAN: 9783031024498

COMMUNICATION THEORY FOR HUMANS - NEIL OBOYLE K...

This book takes a human-centred and concept-led journey through communication theory and is
aimed primarily at those who are new to communication studies. Each chapter uses a single
concept - actors  narrators  members  performers  influencers  and produsers - to explore key
ideas  theories  and thinkers. The six core concepts offer unique  though related  ways of
thinking about flesh and blood human communicators in a world that is now fundamentally
intertwined with media. Each chapter includes a mix of early and recent studies to enable
readers to historically locate concepts and trace their evolution. Overall  the book aims to
foster an appreciation of theory in readers  cultivate their theoretical sensitivity  and
provide them with lots of real world examples to help them better understand how theories apply
to everyday life.

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