EAN: 9783031207822

CULTURAL SOCIOLOGY THE PONYTAIL - TRYGVE B BR...

This open access book adopts a cultural sociology of materiality to explore the hallmark of the
female athlete: the ponytail. Studying a wealth of news articles about ponytails in sports and
society  Broch uncovers this hairstyle's polyvocality and argues that it is a total social
phenomenon. By separating his approach from the cultural studies tradition  Broch highlights
how hair is imbued with codes  narratives  and myth that allow its wearers to understand 
maneuver  and criticize social gender relations in deeply personal ways. Using multiple
theories about hair  bodies  myths  and icons  he creates a multidimensional method to show how
icons are imitated and used. As women navigate their practical lives  health issues  and
gendered expectations  the ponytail materializes their dynamic maneuvering of cultural and
social environments. Sporting a ponytail-itself an embodiment of movement-is filled with a
performativity of social movements: a cultural kinetics that is never apolitical.

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