EAN: 9783319790657

CULTURAL SOCIOLOGY THE ROMANTIC ETHIC AND THE...

Originally published in 1987  Colin Campbell's classic treatise on the sociology of consumption
has become one of the most widely cited texts in sociology  anthropology  cultural studies  and
the history of ideas. In the thirty years since its publication  The Romantic Ethic and the
Spirit of Modern Consumerism has lost none of its impact. If anything  the growing
commodification of society  the increased attention to consumer studies and marketing  and the
ever-proliferating range of purchasable goods and services have made Campbell's rereading of
Weber more urgent still. As Campbell uncovers how and why a consumer-oriented society emerged
from a Europe that once embodied Weber's Protestant ethic  he delivers a rich theorization of
the modern logics and values structuring consumer behavior. This new edition  featuring an
extended Introduction from the author and an Afterword from researcher Karin M. Ekström  makes
clear how this foundational work alignswith contemporary theory in cultural sociology  while
also serving as major influence on consumer studies.

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