EAN: 9783039115488

TOYS CONSUMPTION AND MIDDLE-CLASS CHILDHOOD IN ...

Drawing on a variety of techniques from history  anthropology and literary criticism the author
argues toy consumption helped adults negotiate the transmission of middle-class values
regarding modernity  technology  gender roles and nationalism to their children. Practices of
consumption permitted self-fashioning from above and below  women used their control over
childhood to insert themselves into political debates about the future shape of the nation at a
time when they lacked the vote. Although the project to build a middle-class utopia via
shopping never succeeded  millions of Germans happily bought toys at Christmas and birthdays
showing their faith in the ability of modern society to make the world a better place. To
understand why ordinary consumers made these choices  the book draws on a variety of sources
including periodicals  trade journals  advertisements  pedagogical literature  memoirs  and
toys.

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