EAN: 9783039116812

GENRE VARIATION IN BUSINESS LETTERS KARTONIERT ...

The focus of this volume is on the business letter genre  a seminal and widely used genre in
business communication. Since the introduction of the Internet  interest in this genre has
increased once again  because of the digital format of the letter. E-mail has partially taken
over the multiple functions of the traditional business letter and bypassed  again partially 
the fax. However  the letter has also survived in its written form. Since the 1990s  genre
theory has been receiving a lot of attention  both in academic and pedagogical circles.
Discourse analysts have increasingly discovered the importance of the genre concept for the
understanding of discourse. Not only do we get a better understanding of the linguistic
characteristics (register  lexico-grammatical features) of texts  but we also become aware of
their macrostructures which appear to be organised according to genre expectations and
conventions rooted in the socio-cultural context. This evolution is also reflected in the
different research approaches to the business letter  as shown by the various chapters of this
volume.

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