EAN: 9783319015972

SPRINGERBRIEFS IN FOOD HEALTH AND NUTRITION F...

This book examines food in the United States in the age of the Internet. One major theme
running through the book is business opportunities and failures  as well as the harms to
consumers and traditional brick-and-mortar companies that occurred as entrepreneurs tried to
take advantage of the Internet to create online companies related to food. The other major
theme is the concept of trust online and different models used by different companies to make
their web presence seem trustworthy. The book describes a number of major food companies 
including AllRecipes  Betty Crocker  Cook's Illustrated  Epicurious  Groupon  OpenTable  and
Yelp. The book draws on business history  food studies  and information studies for its
approach.?

Aktuelle Preise zur EAN 9783319015972

Produktinformationen zur 9783319015972