EAN: 9783319117782

MARKETING TECHNOLOGY AND CUSTOMER COMMITMENT IN...

¿This volume includes the full proceedings from the 2005 Academy of Marketing Science (AMS)
Annual Conference held in Tampa  Florida  entitled Marketing  Technology and Customer
Commitment in the New Economy. It include papers aimed to create awareness of the issues 
trends  and advances associated with current global marketing challenges. Founded in 1971  the
Academy of Marketing Science is an international organization dedicated to promoting timely
explorations of phenomena related to the science of marketing in theory  research  and
practice. Among its services to members and the community at large  the Academy offers
conferences  congresses and symposia that attract delegates from around the world.
Presentations from these events are published in this Proceedings series  which offers a
comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver
cutting-edge research and insights  complimenting the Academy's flagship journals  the Journal
of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading
scholars and practitioners across a wide range of subject areas in marketing science.¿

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