EAN: 9783319118475

CREATING AND DELIVERING VALUE IN MARKETING GEBU...

Founded in 1971  the Academy of Marketing Science is an international organization dedicated to
promoting timely explorations of phenomena related to the science of marketing in theory 
research  and practice. Among its services to members and the community at large  the Academy
offers conferences  congresses and symposia that attract delegates from around the world.
Presentations from these events are published in this Proceedings series  which offers a
comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver
cutting-edge research and insights  complimenting the Academy's flagship journals  the Journal
of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading
scholars and practitioners across a wide range of subject areas in marketing science.This
volume includes the full proceedings from the 2003 Academy of Marketing Science (AMS) Annual
Conference held in Washington  D.C.  entitled Creating and Delivering Value in Marketing.

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