EAN: 9783319140162

STYLE AND CREATIVITY IN DESIGN - CHIU-SHUI CHAN...

This book looks at causative reasons behind creative acts and stylistic expressions. It
explores how creativity is initiated by design cognition and explains relationships between
style and creativity. The book establishes a new cognitive theory of style and creativity in
design and provides designers with insights into their own cognitive processes and styles of
thinking  supporting a better understanding of the qualities present in their own design.An
explanation of the nature of design cognition begins this work  with a look at how design
knowledge is formulated  developed  structured and utilized  and how this utilization triggers
style and creativity. The author goes on to review historical studies of style  considering a
series of psychological experiments relating to the operational definition  degree  measurement
and creation of style. The work conceptually summarizes the recognition of individual style in
products  as well as the creation of such styles as aprocess before reviewing studies on
creativity from various disciplines  presenting case studies and reviewing works by master
architects.Readers will discover how creativity is initiated by design cognition. A summary of
the correlations between creativity and style  expressed as a conceptual formula describing the
cognitive phenomenon of style and creativity concludes the work. The ideas presented here are
applicable to all design fields  allowing designers to comprehend and improve their design
processes to produce creative  stylistically unique products.

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