This book constitutes a valuable manual for young and seasoned business researchers alike and
provides a comprehensive summary for the whole research journey. It is a must-read for all
researchers who need to understand the basics of business research from identifying research
topics to planning and organizing the research process and selecting the most appropriate
methodology for the topic at hand. This book also provides insights on how to avoid common
pitfalls in business research and outlines the research skills needed to write a fine piece of
research. In order to capture the innovative element of research the book also highlights
methods for thinking outside the box. It also stresses the importance of respecting ethics
while conducting business research. Lastly it presents important cases and provides hands-on
training for preparing survey tools. Readers looking to master business research won't want to
miss out on this unique and insightful book.
