EAN: 9783319785677

THE DESIGN IMPERATIVE - STEVEN CHEN GEBUNDEN

This book examines how to optimize design management processes in order to produce innovation
within organizations. It first looks at how to harvest a culture of design and then examines
topics specific to product and service design. Individual chapters provide anecdotes drawn from
leading design-oriented firms  and best practices based on cutting-edge  scientific research.
This book's unique blend of theory and application will offer students  scholars  and managers
valuable insight on how organizations can revolutionize their design processes and leverage
their approach to create groundbreaking products and services.

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