EAN: 9783319824291

DOING BUSINESS IN ASEAN MARKETS KARTONIERT (TB)

The authors of this important book analyse the pitfalls and risks of doing business in ASEAN
countries that are mostly absent in Western markets  covering various strategic  external 
operational  and legal-cultural challenges for international companies. Doing Business in ASEAN
Emerging Markets crucially addresses how to resolve those barriers. Encompassing issues of
governance and leadership standards  the authors present case studies and practical solutions
underpinned by academic research. Helping executives learn how to implement high international
standards and maintain sensitivity to socio-cultural and political Asian contexts  the book
highlights the need to create an international diverse and unified leadership team that will
take better decisions and effectively deal with risks  and apply best corporate governance
practices within an Asian context.

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