EAN: 9783384248718

BEYOND DEMOGRAPHICS UNVEILING THE POWER OF USER...

In today's digital world  understanding your customers goes beyond age and location. Beyond
Demographics: Unveiling the Power of User Attributes dives deep into the rich tapestry of user
attributes that paint a more complete picture.This book explores how businesses can leverage a
wider range of data points  such as interests  browsing behavior  and past purchases  to truly
understand their customers. Imagine knowing not just a customer's age  but their passion for
sustainable fashion or their love for historical documentaries.By delving into these attributes
businesses can personalize experiences in powerful ways. The book showcases how companies
across industries are using this data to create targeted marketing campaigns  recommend
relevant products  and deliver experiences that resonate deeply with each customer.Beyond
Demographics goes beyond just strategy. It also explores the importance of ethical data
collection and user privacy. Readers gain a comprehensive understanding of the power of user
attributes  its potential to revolutionize customer engagement  and the importance of using it
responsibly.

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