In uncertain times only one thing is certain: hope is not a strategy and a future-oriented
focus for your company has never been more important. At the same time strategy development
and implementation require an immense effort for entrepreneurs managers and employees. That is
why Christian Underwood and Jürgen Weigand have developed the StrategyFrame® from practical
experience for practical application. Use it to bring order to your strategy process develop a
clear understandable picture of your realignment with your team and generate strategic
know-how and momentum among all participants and stakeholders. "This book is a gem. It not
only provides a sound foundation for thinking strategically but offers powerful tools for
translating these ideas into practice in a rapidly changing environment. A valuable field guide
for creating winning strategies applicable to managers at every level." William G. Pietersen
Professor The Practice of Management Columbia Business School "'Hope Is Not a Strategy'
brings to life the transformative power of strategic thinking when properly planned and
executed. It delivers you an actionable playbook designed to help unlock strategic thinking for
real measurable business impact." Brandon Carson Vice President Global Leadership Academy
Walmart
