EAN: 9783631551653

LEVERAGING KNOWLEDGE COMMUNICATION FOR INNOVATI...

The paradigm of social network analysis (SNA) is widely recognized as a potential approach to
analyze  evaluate  and influence communication processes. The author argues that SNA proves
useful as a theoretical concept and as a practical tool for knowledge communication in research
and development (R&D). The context of innovative knowledge generation in organizational R&D
environments is introduced very broadly with reference to the existing literature. The
pragmatic approach of networks is outlined as a powerful concept to grasp the social
relationships between individuals as well as between social aggregates for conceptual and
analytical purposes. Based on three case studies  methods of SNA are simplified and illustrated
according to their basic steps to meet practical needs and show their usefulness for business
practice. Moreover  the book provides examples for interventions and follow-up activities to
improve processes of organizational knowledge communication based on SNA.

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