EAN: 9783642108280

TRENDS AND ISSUES IN GLOBAL TOURISM 2010 GEBUNDEN

This book offers insights into important trends and future scenarios in the global tourism and
travel industry and analyses current challenges in the aviation and hospitality industry 
destination management and general travel behaviour. Well-known notabilities share their points
of view. For example  Norbert Walter  chief economist of the Deutsche Bank  writes about the
financial crisis and its impact on the tourism industry. Top executives of international
operating airlines like C. Karlitekin (Turkish Airlines)  J. Hunold (Air Berlin) and E. Sims
(Air New Zealand) have much to say about the future of airlines and aviation management.
Corporate Social Responsibility is one of the top themes to-be and therefore a focus of this
book  offering the perspective of the UN Foundation and the social inclusion concept of
RUHR.2010  European Capital of Culture. The articles are based on presentations and panel
discussions presented at the world´s largest tourism congress  the ITB Berlin Convention.

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