EAN: 9783642285974

VIDEO ANALYTICS FOR BUSINESS INTELLIGENCE GEBUNDEN

Closed Circuit TeleVision (CCTV) cameras have been increasingly deployed pervasively in public
spaces including retail centres and shopping malls. Intelligent video analytics aims to
automatically analyze content of massive amount of public space video data and has been one of
the most active areas of computer vision research in the last two decades. Current focus of
video analytics research has been largely on detecting alarm events and abnormal behaviours for
public safety and security applications. However  increasingly CCTV installations have also
been exploited for gathering and analyzing business intelligence information  in order to
enhance marketing and operational efficiency. For example  in retail environments  surveillance
cameras can be utilised to collect statistical information about shopping behaviour and
preference for marketing (e.g.  how many people entered a shop  how many females males or which
age groups of people showed interests to a particular product  how long did they stay in the
shop  and what are the frequent paths)  and to measure operational efficiency for improving
customer experience. Video analytics has the enormous potential for non-security oriented
commercial applications. This book presents the latest developments on video analytics for
business intelligence applications. It provides both academic and commercial practitioners an
understanding of the state-of-the-art and a resource for potential applications and successful
practice.

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