EAN: 9783658013745

MANAGEMENT - CULTURE - INTERPRETATION NARRATI...

The editors bring two terms  narrative and innovation  together in an interdisciplinary and
interactive way. Narratives are ubiquitous and hold the potential to indicate future changes in
politics  economies and markets. As stressors and stabilizers in organizations  narratives and
changes in the consensus narrative indicate the need for strategic change or organizational
stasis and may be utilized as a source for early recognition in strategic management. The use
of narratives in management  however  makes it necessary to adopt a new perspective. This
volume offers a polyphonic forum for the development of an interpretive approach towards
business administration  strategic management  and entrepreneurship  by introducing instruments
of semiotics  linguistics  narratology  and others. This compilation  therefore  presents a
comprehensive overview of scientific and industrial perspectives beyond the mainstream.

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