The literature on business model innovation mainly regards large enterprises and is not
tailored to SME characteristics. Oana Buliga takes an exploratory look at whether SMEs use
strategies which are mainly designed for large enterprises for innovating their business
models. The results show that SMEs generally follow successful innovations of large
enterprises. Another main finding is that SMEs innovate intuitively: from common sense changes
to bold innovations which severely reshape the value creation systems on the whole. Yet
business model innovation is still a rather ambiguous term and depends on what is considered to
be the industry-standard.
