EAN: 9783658057206

INNOVATION IN A HIGH TECHNOLOGY B2B CONTEXT - M...

Investment goods and services require the particular acceptance of buying  technical and
strategic departments in customer organisations. The empirical evidence of large scale consumer
(B2C) studies therefore bear no validity for B2B decision scenarios in large corporations.
Monika Maria Möhring draws on deep insight in an industry-leading multinational corporation's
automation  IT  MRO  warehousing and process innovation projects. She scrutinises the build-up
and optimisation of sustainable supply relationships. This book depicts the idea  testing  and
use of a comprehensive research agenda and methodology for value networks and dyads therein. It
introduces a diagnostic industry-proven scorecard and highlights its application for managerial
governance of strategic supply chains.

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