This book covers relevant topics of social media in the area of research institutes. Daniel
Hurrle and Julia Postatny follow the research question of how social media can empower the
communication of such institutes by using the example of the Berlin-Brandenburg Academy of
Sciences and Humanities. Based on a comprehensive analysis of the designated target group of
young academics a holistic social media concept is developed with clear guidelines for
immediate application and implementation. Diagrams illustrations models and short summaries
after each section facilitate the understanding of the process and complex decisions and lead
the reader gently through the topic.
